To celebrate World AIDS Day (Thursday 1st December) and W Hotel's partnership with The Elton John AIDS Foundation, the luxury hotel at London's Leicester Square will be turning red to mark the occasion and will celebrate by launching their Intimacy Pack which includes items for couples to enjoy fun, safe sex.
The Intimacy Pack reflects the hotel's 'Play by Night' ethos to promote safe sex. With the W hotel donating half of the proceeds to the Elton John Aids Foundation, the Intimacy Packs (£20) include a selection of premium quality condoms, massage candles and herbal shots to ensure that guests can play hard but play safe.
The W London has also created a World AIDS Day cocktail. On the 1st December they will offer £1 of the proceeds of every cocktail bought to be donated to the charity. The WAD cocktail mix is a blend of Russian Standard vodka shaken with raspberry, Aperol, vanilla syrup, fresh lime and topped with soda.
Commenting on the initiative, Kelly Rowland said: "Im thrilled to be continuing my support of the Elton John AIDS Foundation with this partnership with W London as they highlight the importance of safe sex its an issue close to my heart. None of us can afford to be complacent when it comes to the risk of HIV, which is why I love the idea of the Intimacy Pack its all about practising safe sex in a fun and adventurous way."