From new indie bands to massive pop tracks, chart toppers to unsigned bands, we never really realised it but the high street is thumping to the sound of the coolest tracks.
We investigated a little further to find out which brands are playing which tracks, and how important the soundtrack to a store can be when it comes to branding.
Below are six of our favourite high street stores and what they're playing - and because we thought you'd want to get in on the action too, we've created Spotify playlists for each of the stores for you to download here and find out which brand's soundtrack you like the best.
Get downloading by clicking on the links below - and prepare to rock out!
DOWNLOAD THE AMERICAN APPAREL PLAYLIST HERE
DOWNLOAD THE MISS SELFRIDGE PLAYLIST HERE
DOWNLOAD THE RELIGON PLAYLIST HERE
DOWNLOAD THE ROKIT PLAYLIST HERE
DOWNLOAD THE TOPSHOP PLAYLIST HERE
