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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
We can't actually explain how excited we are about the UK release of 'The Girl with the Dragon Tattoo'- and to make it even more exciting, H&M have teamed up with the costume designer Trish Summerville to create a women's collection for H&M, full of pieces inspired by the film's anti-heroine, Lisbeth Salander.
The 30-piece collection has the dark urban feel that defines her character, with leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, grey, worn white or dark red. The collection will be available from December 14 in Divided departments in around 100 H&M stores worldwide, as well as online.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
"Salander's look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and Im pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style," says Trish Summerville, Costume Designer for The Girl With The Dragon Tattoo
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Fincher called on noted costume designer Trish Summerville to encapsulate Salander's look, a re-imagined take on urban, grit and street fashion that Trish has made her own, thanks to her work on numerous movies as well as styling for musicians and actors. Trish now brings the inspiration for this look to H&M, with the style which will define the streets this winter.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
"I love this collection and what we've achieved with Trish. She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude - they have a toughness to them but they are also really flattering. The collection is so much more than costume - its a fashion statement, it's modern, and it's right for now," says Anna Norling, Designer for Divided at H&M.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Zip-up hoodies are a crucial part of the mix, while T-shirts bring a rare splash of colour with a hand-painted flag, or scrolled lettering. Accessories are vital to the look, whether it be a knit snood, a battered backpack or a tribal earring. Boots finish off the style, whether they be high-top sneakers, an urban platform wedge, or some perfectly pre-worn leather boots.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Salander has an iconic style: biker leathers, battered jeans and hoodies as seen in Stieg Larssons Millennium trilogy. This Christmas sees the release of the English language film version of the trilogys first book, The Girl With The Dragon Tattoo, directed by David Fincher.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Salander's look is all about individuality as well as survival, and Trishs collaboration with H&M Divided reflects her spirit. Leather racing jackets are neat, nipped and ready to protect; a hooded wool coat has a diagonal zip that wraps across the body; cardigans are draped at the front to provide comfort out in the city; trousers have a tight fit, either in functional leather or slashed denim, while a denim mini is rough cut as if by hand.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
We love the worn out, faded look of the tees and the dark colour palette of khaki, maroon, black and grey.
The collection will be available from December 14 in Divided departments in around 100 H&M stores worldwide, as well as online.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Here at Company we reckon that this amazing maroon biker jacket will be the first item to sell out - partly as we'll be racing you to H&M to buy it!
The collection will be available from December 14 in Divided departments in around 100 H&M stores worldwide, as well as online.
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Dragon Tattoo for H&M Collection: First Look!
Dragon Tattoo for H&M Collection: First Look!
Stay comfy as well as chic in these amazing harem style jogging bottoms - wear with a pair of towering boots or heels and one of the collection's amazing leather jackets.
The collection will be available from December 14 in Divided departments in around 100 H&M stores worldwide, as well as online.
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